Article On Buying Gold (India)

PersonalFn.com has an interesting article on buying Gold from private retail Banks in India.

Good article. Worth a read. However they have left out critical information that essentially leaves the article crippled and incomplete. They claim that the investor must go hunting for alternatives to banks. They mention Branded Retailers. Who exactly are these? And what Jewelers have they spoken to? Is there an certification authority? How does the investor verify that the Jeweler who is charging less is in fact selling pure gold?

The article would be better if these questions were addressed. But a good read anyway.